Add Value to Contents: the Valorisation of Culture Today

“In Britain today, as elsewhere, culture is the wonder stuff that gives more away than it takes. Like some fantastical oil in a Grimm fairytale, this magical substance gives and gives, generating and enhancing value, for state and private men alike. Culture is posited as a mode of value-production: for its economy-boosting and wealth-generating effects; its talent for regeneration, through raising house prices and introducing new business, which is largely service based; and its benefits as a type of moral rearmament or emotional trainer, a perspective that lies behind the ‘social inclusion’ model, whereby culture must speak to – or down to – disenfranchised groups.”